"A maid whom there were none to praise, And very few to love.

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the ...

The book's engaging prose and heartfelt narrative make it a must-read for fans of classic literature and historical fiction.

Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Margaret Bruce Clarke was the author of: The Little Heiress (1904) and Hunter's Marjory: A Story for Girls (1907).

This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product. So, what can you do to avoid product failure? Requirements Capture is the "front end".

This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications.

This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity.

This book presents a new and challenging way of thinking about the social and economic implications of the revolution in information and communication technologies (ICTs) - a process the author calls 'the shaping of tele-access' .